⚠️ Limited Enrollment: Only 5 spots available for personalized coaching this quarter

The 12-Week Program That

Helped 247 Salon Owners Double Their Revenue While Working Less

A proven 12-week program for salon owners ready to attract premium clients, boost profits, and reclaim their time without burnout.

See If You Qualify - Limited Spots

A 12 week course for salon owners to scale their business, increase profit, and regain time freedom without stress or burnout.

Trusted by 247+ Salon Owners

$2.4M+ in additional revenue generated | Average ROI: 847%

Here’s how we’ll support you inside Visionary Salon Mastery:

Map out your personalised path to growth

We’ll help you create a clear, step-by-step plan to move from where you are now to the income and salon success you’re dreaming of. No more guessing what to do next.

Strengthen your mindset for growth

You’ll learn how to confidently step outside your comfort zone and embrace the changes your salon needs to thrive, without the overwhelm.

Get confident with your numbers

We’ll show you exactly how to understand your salon’s key numbers, so you can make smarter business decisions and feel more in control of your growth.

Price your services for profit, without scaring clients away

You’ll learn how to price every treatment properly (yes, even if you’ve felt nervous to charge more before) so your hard work actually pays you what it should.

Recommend retail in a way that feels natural, not salesy

We’ll give you a simple, authentic strategy for boosting retail sales so you can increase your weekly income in a way that feels good.

Attract the clients you love to work with

You’ll define exactly who your dream clients are and learn how to position your salon to naturally attract more of them fast.

Master social media (without it feeling like a second job)

We’ll take the guesswork out of your social media marketing. You’ll learn how to create simple, intentional posts that bring in clients and bookings without spending hours online.

Step fully into the role of salon CEO

You’ll discover how to focus your time on the tasks that actually grow your income, and build the confidence to run your salon like the powerful business it is.

Lead your team and build an amazing salon culture

Whether you have a team now or plan to build one, you’ll learn simple leadership skills and how to create a salon culture that people love to work in.

Create clients who stay, rebook and rave about you

We’ll help you refine every part of your client journey from rebooking and upselling with ease, to nailing consultations and delivering a 5-star experience that keeps clients coming back.

Watch Real Salon Owners

Break Through the income plateau

Investment varies based on your salon's current revenue and goals. During your Breakthrough Call, we'll discuss the right program tier for you and create a custom payment plan that works with your cash flow.

See If You Qualify - Limited Spots

**The 12-Week Module**

Week 1: Fast Start & Foundations

Get clear, focused and set up for momentum right from day one. In this module, we’ll map out your personalised 12-week plan so you know exactly what to focus on to hit your first income goal.

You’ll get instant access to our pre-built Social Salons content calendar taking the guesswork out of what to post and get oriented inside the program so you feel confident and supported every step of the way.

Week 2: Growth Strategy + Social Salon System

In this module, you’ll get a clear, big-picture view of the 5 key areas that drive a thriving, profitable salon so you can see exactly where to focus to grow sustainably (without the overwhelm).

We’ll also explore the mindset shifts that will help you move from feeling stuck in your comfort zone to confidently stepping into the growth zone, where bigger results (and ease) start to happen.

Week 3: Social Media Mastery

In this module, you’ll learn how to use social media strategically to attract your ideal clients and grow your salon without feeling overwhelmed. You’ll discover how to create content that’s aligned with your brand, speaks directly to your dream clients, and drives real results whether that’s bookings, inquiries, or engagement.

Week 4: Pricing for Profit

In this module, you’ll learn how to confidently price every service and treatment so it actually supports the business (and life) you want, not just covers the bills.

You’ll discover your breakeven point, how to

price each treatment for healthy profit (even if raising prices feels scary right now), and start mastering the art of recommending retail with ease so sales feel natural, not pushy.

Week 5: Profitability of Services

In this module, you’ll learn how to identify which services truly contribute to your salon’s bottom line and which may be holding you back.

We’ll also explore simple strategies to maximize profit without overworking yourself helping you focus on the services that grow your income and support the lifestyle you want.

Week 6: Your Dream Client

In this module, you’ll get crystal clear on who your dream clients really are. The ones who value your work, happily pay your prices, and keep coming back.

You’ll also learn how to use simple AI tools to fast-track your research and start creating content and offers that speak directly to them, so you can begin filling your salon with more of the people you actually want to serve (without waiting months to figure it out).

Week 7: Retail & Recommendation

In this module, you’ll learn how to confidently guide clients on home care and recommend products without feeling pushy. You’ll discover simple systems, scripts, and strategies that turn your expert advice into raving fans, helping clients get better results while boosting your revenue.

We’ll also show you how to train your team and create a consistent process, so every recommendation feels natural, adds value, and builds long-term client loyalty.

Week 8: Client Retention

In this module, you’ll learn proven strategies to turn first-time clients into loyal, long-term guests who keep coming back. You’ll learn how to create an experience that goes beyond the service itself, building trust, deepening relationships, and increasing lifetime client value.

We’ll also dive into the simple systems and mindset shifts that make retention feel natural and effortless.

Week 9: Branding That Attracts

In this module, you’ll learn how to shape your salon’s brand and positioning so it naturally draws in the clients you want. The ones who are excited to work with you and happy to pay your worth.

We’ll also dive deeper into the art of recommending retail in a way that feels genuine (not pushy),

so you can start seeing a real difference in your weekly income straight away.

Week 10: Visibility that Converts

If social media has ever felt overwhelming, confusing or like a waste of time. this is where everything changes. In this module, we’ll show you exactly how to market your salon with clarity and purpose, so you’re no longer guessing at what to post or hoping it works. You’ll discover how to quickly get your salon in front of more of the right clients (without dancing on camera or spending hours online). We’ll teach you how to boost posts the smart way to fast-track your visibility, and how to track what’s working so you can confidently make decisions that grow your bookings and income, not just your likes.

Week 11: CEO Mindset & Leadership

It’s time to shift from feeling like you’re just “working in the salon” to confidently running it like a business. In this module, you’ll learn how to think and lead like the CEO your salon needs even if that’s never felt natural before. We’ll show you how to focus your time on the tasks that actually grow your income (not just keep you busy), introduce simple leadership strategies to help you manage and inspire your team with ease, and guide you in building a salon culture that makes people excited to work with you and stay for the long term.

Week 12: Lock It In & Look Ahead

In our final module, we’ll make sure everything you’ve built so far feels clear, solid and ready to keep growing with you. You’ll learn simple ways to keep clients coming back (without exhausting yourself), how to confidently rebook, upsell with ease, and create a client experience that people rave about. We’ll also guide you through the next steps to start scaling your salon so you can enjoy more growth, more income, and more freedom, long after the program ends.

Week 1: Fast Start & Foundations

Get clear, focused and set up for momentum right from day one. In this module, we’ll map out your personalised 8-week plan so you know exactly what to focus on to hit your first income goal.

You’ll get instant access to our pre-built Social Salons content calendar— taking the guesswork out of what to post — and get oriented inside the program so you feel confident and supported every step of the way.

Week 2: Growth Strategy + Social Salon System

In this module, you’ll get a clear, big-picture view of the 5 key areas that drive a thriving, profitable salon so you can see exactly where to focus to grow sustainably (without the overwhelm).

We’ll also explore the mindset shifts that will help you move from feeling stuck in your comfort zone to confidently stepping into the growth zone, where bigger results (and ease) start to happen.

Week 3: Pricing for Profit

In this module, you’ll learn how to confidently price every service and treatment so it actually supports the business (and life) you want, not just covers the bills.

You’ll discover your breakeven point, how to

price each treatment for healthy profit (even if raising prices feels scary right now), and start mastering the art

of recommending retail with ease so sales feel natural,

not pushy.

Week 4: Your Dream Client

In this module, you’ll get crystal clear on who your dream clients really are — the ones who value your work, happily pay your prices, and keep coming back.

Week 5: Branding That Attracts

In this module, you’ll learn how to shape your salon’s brand and positioning so it naturally draws in the clients you want — the ones who are excited to work with you and happy to pay your worth.

We’ll also dive deeper into the art of recommending retail in a way that feels genuine (not pushy),

so you can start seeing a real difference in your weekly income straight away.

Week 6: Visibility That Converts

If social media has ever felt overwhelming, confusing or like a waste of time — this is where everything changes. In this module, we’ll show you exactly how to market your salon with clarity and purpose, so you’re no longer guessing at what to post or hoping it works. You’ll discover how to quickly get your salon in front of more of the right clients (without dancing on camera or spending hours online). We’ll teach you how to boost posts the smart way to fast-track your visibility, and how to track what’s working so you can confidently make decisions that grow your bookings and income —not just your likes.

Week 7: CEO Mindset & Leadership

It’s time to shift from feeling like you’re just “working in the salon” to confidently running it like a business. In this module, you’ll learn how to think and lead like the CEO your salon needs — even if that’s never felt natural before. We’ll show you how to focus your time on the tasks that actually grow your income (not just keep you busy), introduce simple leadership strategies to help you manage and inspire your team with ease, and guide you in building a salon culture that makes people excited to work with you and stay for the long term.

Week 8: Lock It In & Look Ahead

In our final module, we’ll make sure everything you’ve built so far feels clear, solid and ready to keep growing with you. You’ll learn simple ways to keep clients coming back (without exhausting yourself), how to confidently rebook, upsell with ease, and create a client experience that people rave about. We’ll also guide you through the next steps to start scaling your salon — so you can enjoy more growth, more income, and more freedom, long after the program ends.

Not Ready to Book a Call Yet?

Get our free Salon Profit Calculator and see exactly how much revenue you're leaving on the table.

Success Stories

Join 247 salon owners who've transformed their businesses in the last 12 months

56 NEW clients & 31 rebooks.. & $15840 for the month.. doing good

Roslyn

The Ark Hair & Beauty

We are heading towards our biggest month yet crossing over $55,000 for the moth. That's $8000 over our previous best month.

Romaine

Oh Wow Brow

This week i made more than my target $ goal.

MASSIVE WEEK

Rachael

Cutting Edge Hairdressing

Basically, I just followed Margie's upselling script and I practially 20x more revenue

Sandy

Lust for Beauty Perth

This year, I made 6 figures. I'm booked up 4 to 5 weeks in advance.

Demii

Branded Artistry

12 weeks open, 8 days operating, $7500.

That's pretty good!

Jenny

Caring Touch Aesthetics

Margie's just a genuinely passionate woman, and she will support you on this journey.

Kate

Within Skin & Beauty

It's helped me shape my vision for My son's future because I, I know what to do now.

Jenna

Papaya Beauty Salon

Ready to grow your salon, attract your dream clients, and increase your profits?

The Visionary Salon Mastery program is designed to help you create a successful, thriving business that works for you.

Through simple, actionable strategies, we’ll help you attract more clients, boost your profits, and put systems in place to work smarter, not harder.

Want to see how we can help you achieve these goals? Book a Breakthrough & Boost call today to explore how we can support you in taking your salon to the next level.

Salon Owner vs. Salon CEO: What Changes in 12 Weeks

Before Visionary Salon Mastery

Working 50-60 hours per week

Inconsistent monthly revenue

Struggling to book new clients

Underpricing services
Avoiding social media
Doing everything yourself
Stressed and burned out

After Visionary Salon Mastery

Working 30-40 hours per week

Predictable $15,000-$55,000 months

Waitlist of dream clients

Confident premium pricing
Strategic content that converts
Leading a high-performing team
Energized and in control

Watch how other Salon Owners' lives were transformed.

Are You Ready to Take Your Salon to the Next Level?

Next enrollment closes in:

Claim Your Spot - Only 3 Left

Ready to Scale™ Even Bigger?

If you're looking to streamline operations, build a team, and scale beyond 6-figures, our Scale Visionary Salon Mastery™program is for you.

👉 Book a Call with Our Team to see if it's the right fit for you.

Hi, I'm Margie - I've Been Exactly Where You Are

I've spent 17 years in the salon industry, starting as a solo stylist working 60-hour weeks for barely enough to cover rent. I built my first salon to $450,000 in annual revenue, then scaled to three locations generating $1.2M combined.

But here's what nobody tells you: growing revenue doesn't mean growing profit. I was making more money than ever but working harder, stressed constantly, and watching my profit margins shrink. That's when I discovered the systems and strategies that changed everything.

Now I help salon owners like you skip the 10 years of trial and error I went through. In just 12 weeks, you'll implement the exact frameworks that took me from overwhelmed operator to confident CEO - and you'll see the results in your bank account.

What You Get:

2 x Private 1:1 Strategy Sessions — Focused time just for you, where we map out your goals and create a plan that fits your life, your team, and your unique salon vision.

2 x Weekly Live Group Calls — Ongoing support to help you stay on track, ask questions, and learn directly from Margie and the VSM team for real-time support of your current challenges.

Ready-to-use templates & Systems — Take the guesswork out of pricing, marketing, client retention and more with easy-to-use resources built from real salon experience.

Step-by-step training portal — Practical, straight-talking education that shows you how to grow profitably without burning out.

Lifetime access — Dip back in whenever you need to refocus or realign with your next chapter.

Private Mentee Group — A safe space to connect with like-minded salon owners who truly get the highs and lows. No judgment, just encouragement.

24/7 access to our team — Support is always just a message away, whether it’s mindset wobbles or business blocks.

Feedback from real salon owners — Learn what’s working (and what’s not) from women who are walking the same path

Book A Call

🚀 Want to Scale™ Beyond This Program? – Once you've mastered the foundations, take your salon to the next level with Scale Visionary Salon Mastery™.

Book a Call Here!

Think you “can’t afford” investing $4,000 for coaching? Consider this.

If you think you “can’t afford” investing $4,000 for coaching, this is for you to consider.

What if by not getting the support you need, you’re actually losing $4,000 every single month?

Over 12 months, that’s $48,000 gone. Money that could’ve been yours if you had the right strategy and accountability in place.

So when you weigh $4,000 against $48,000, the real question is: Can you afford not to invest?

Your thoughts?

Margie xo

P.S $4,000 is what Melanie increased her revenue by in just one month. Real results.

FAQS

Do I need to have a business to join the program?

Yes! This program is designed for beauty business owners who are ready to take their business to the next level. You should already be up and running, and now it’s time to scale and grow!

How long will I have access to the program?

You’ll have lifetime access to the course content, and 12-week access to our community. You’ll also get twice a week live group coaching and unlimited support from Margie and the team.

How much time do I need to commit to the program?

We recommend dedicating around 2-4 hours a week to get the most out of the program. You’ll use that time to attend live coaching calls, complete the course modules, and implement the strategies to grow your business.

I’m not sure I’m ready to join now, can I apply later or hold my spot?

Our program has limited spots to ensure each student gets the attention and support they need. We encourage you to apply when you’re ready to take action and grow your business. We don’t hold spots, so applying sooner is better if you’re interested!

Is there a refund policy?

We believe in the effectiveness of this program and have designed it to give you everything you need to succeed, but we can’t guarantee results without your full effort. There are no refunds for this program, as the success is based on how committed you are to showing up and putting in the work.

Our 12-Week Results Guarantee

If you complete the Visionary Salon Mastery program, follow the steps, and don’t see an increase in bookings within 12 weeks, we’ll step in.

Here’s what that means:

✅ Attend at least 1 live class per week (and watch the second if you miss it)

✅ Implement the strategies

✅ Actively engage in the private community for support and feedback

If you do that and don’t see growth, I’ll personally audit your marketing and attraction plan, and we’ll work together to course-correct.

This program works, and we stand behind it.